War on Want is planning to take proper action next weekend by sending out tags and materials to anyone for free! The tags that you just stick on to any adidas item you wish bears the text ‘34p’ indicating the price that a workers is paid for an hour - that’s the time is takes to produces several t-shirts. Wage is only about 25% of the cost of running a factory (according to Drapers 7/7 2012). We can afford to pay more.
Their campaign video is a brilliant tool to show the world what exactly is wrong. Living like that is unacceptable. Anywhere.
Join the campaign by ordering material straight away to maybe get it in time for the weekend. If your order doesn’t make it, I’m sure continuous action throughout next week will have a strong impact too. Adidas employees will be prepared for this, so we better surprise their management.